Estiluz, the Spanish company that is betting heavily on Augmented Reality

At INVELON Technologies we not only like to share with you the latest news in Virtual Reality and Augmented Reality, we also want you to know how companies are using these new technologies to improve their services.

As we have mentioned on other occasions, sectors such as education, medicine, logistics companies and especially the video game industry were pioneering fields in the adoption of Virtual Reality and Augmented Reality. But are there other sectors currently using Virtual Reality and/or Augmented Reality? Of course! And we do not have to look far or fix our eyes on large international companies. More and more domestic companies are betting heavily on these new technologies and, thanks to their application, have significantly improved their services and positioned themselves as major technology and digital companies.

The example we are going to tell you about today is that of Estiluz, a Spanish company dedicated to the design, development, manufacture and distribution of lights and lighting products in general, all with a very decorative style.

Estiluz anticipated the trend and bet on Augmented Reality before anyone else

It is said that a company's success is governed by its ability to anticipate market trends and new developments. And this is exactly what happened to Estiluz when, in 2012, it decided to get ahead of the trends and bet on Augmented Reality.

Broadly speaking, their project was to launch an Augmented Reality app where you could see how their decorative lighting products would look in our homes. All of this through a device such as our mobile phones or electronic tablets.

At the time, Virtual Reality and Augmented Reality technologies were neither as well known nor as developed as they are now. But, despite the difficulties, Estiluz was a pioneering company in applying Augmented Reality in its sector, breaking with the usual and betting on innovation. Because when you have a long professional track record, with brand values and working methods already defined, it can be difficult to change them and adapt to the newest developments. But, on many occasions, taking a risk is the best way to improve, and Estiluz pulled it off perfectly, creating a new vision of the future and leaving behind more than 50 years of business history. Thus Estiluz 2.0 was born.

The main idea behind their Augmented Reality app was to turn their usual product catalogue into an interactive catalogue. When you read a catalogue and find a product you like, you always wonder how that product might look in your home. Thanks to Estiluz's new app, users could select the product they wanted and add it to their home virtually, seeing through the screen how the object interacts and blends with its surroundings. In addition, it also included videos, information and detailed descriptions of each product, much more than there normally is in the catalogue. A very novel experience that, at the time, revolutionised the decoration sector.

Augmented Reality, a new concept in interactive projects

Estiluz got ahead of the trends and achieved a hugely important milestone for the company, introducing Augmented Reality into the decoration sector, and also into our country, in a very advanced way.

And nowadays, more and more companies specialising in furniture, decoration and/or architecture are using Virtual Reality and Augmented Reality applications to view their catalogues, turning their products into interactive projects. Because it works, because the possibility of viewing a product and being able not only to imagine, but to check how that product would look in our homes, is an added value to all the services that can be offered. Because Augmented Reality, Virtual Reality and new technologies in general are a reality and can help companies in any sector give themselves a technological boost, positioning them as a leading company in innovation and development.

Augmented Reality is the present, and at INVELON Technologies we help you position yourself in today's landscape.