The implemented solution: Coordination and configuration of more than 600 Virtual Reality headsets

A few months ago, Cupra organised the "Unstoppable Impulse" event to present its new car models with a different and innovative approach. To achieve this, the brand sought the help of Invelon to coordinate and prepare the deployment of Virtual Reality headsets at the Terramar racetrack in Sitges.

In collaboration with PICO XR, one of our Virtual Reality headsets suppliers, we chose the Pico Neo 3 Pro Virtual Reality glasses model for the event.

At Invelon we prepared the coordination and configuration of more than 600 devices, one for each attendee, so that the audience could enjoy the experience in a smooth, coordinated and simultaneous way. Another important point was to ensure a user-friendly experience, guaranteeing an adequate Wi-Fi connection.

About Cupra

Cupra is a Spanish automotive brand that specialises in the manufacture of high-performance sports cars. Founded in 2018 as a sub-brand of Seat, Cupra has become an independent brand offering a range of sporty models with distinctive design and advanced technology.

The brand seeks to break the traditional boundaries of design, offering a dynamic and powerful aesthetic that reflects a passion for speed and performance. Cupra vehicles integrate state-of-the-art systems and advanced technology features that provide an exceptional driving experience. The brand's focus is on constant innovation, with a clear aim to deliver exciting, unique and cutting-edge experiences.

What does Cupra need?

The brand, aware of its goal to do something different and memorable, was looking for a strategy that would allow them to showcase their new models in a striking and surprising way. The main idea was to go beyond a simple exhibition, they wanted attendees to be able to experience the real thrill of driving the new Cupra models. And so it was done, offering a completely immersive and unique experience to the attendees.

On the day of the event, we coordinated the space and the devices in which attendees were immersed in a virtual environment that simulated driving the Cupra UrbanRebel model through the streets of Barcelona. The public response was impressive and the coordination of more than 600 devices proved to be a great success, becoming one of the European events with the highest synchronisation of Virtual Reality glasses working at the same time.

Benefits

The integration of virtual reality at events offers a number of outstanding benefits. Firstly, the brand was able to present its new cars in a fully immersive way, creating a lasting impact on attendees. Attendees had the opportunity to experience the thrill of driving the latest Cupra model in a virtual environment.

In addition, the coordination of more than 600 glasses was fundamental, as it allowed attendees to enjoy the experience simultaneously and in a coordinated manner, enriching the experience and encouraging group interaction among attendees.

Another relevant benefit was the increase of brand awareness and the improvement of brand positioning. By using Virtual Reality as an innovative tool, Cupra was able to stand out in its market. This resulted in generating a lasting memory for the attendees, strengthening the emotional connection with the brand and its positive perception.