Invelon is a leading company in extended reality (XR) technologies. With a comprehensive approach to developing, implementing, and customizing advanced solutions, we specialize in integrating XR technologies in various industries, providing customized support at every stage of the process. But what are XR technologies?

There are three types of XR technologies: Virtual Reality, Augmented Reality, and Mixed Reality.  Below, we answer the most frequently asked questions about these 4.0 solutions, detailing their benefits and applications.

What are virtual reality, augmented reality, and mixed reality?

Virtual, augmented, and mixed reality are three types of 4.0 technology that, although related, have key differences in how they work and how they are used.

Virtual Reality (VR)

Virtual reality is a technology that, through the use of virtual reality glasses, allows the user to create a completely digital world from scratch. Through VR, users can interact with the virtual environment as if they were inside it, being able to go in and out of the real world in an immersive way.

Augmented Reality (AR)

On the other hand, augmented reality combines our real world with the virtual one, allowing the user to interact with digital objects superimposed on their physical environment. In this way, with AR technology, we visualize new information added through artificial 3D creations.

Mixed Reality (MR)

Finally, mixed reality combines the best of virtual and augmented reality, facilitating the creation of new spaces in which digital objects/people not only overlay the physical world, but also interact with it seamlessly. XR technology is capable of creating even more complete and advanced immersive experiences.

VR applications

Las aplicaciones de la realidad virtual son muy amplias en diversos sectores. A continuación, comentamos algunas de sus aplicaciones más destacadas:

Virtual Reality in education

In education, virtual reality allows students to experience interactive learning simulations that go beyond traditional methods. From recreating historical events to simulating scientific practices, VR offers playful and dynamic learning that fosters creativity, understanding, and critical thinking.

Virtual Reality in medicine

In the healthcare sector, virtual reality is used for surgical training, patient rehabilitation, and therapy sessions' management, among others. Thanks to VR, it is possible to create a simulation of medical scenarios, allowing risk-free training of professionals and facilitating interventions or patient recovery.

Virtual Reality in business

In the corporate and business world, virtual reality is used to conduct virtual meetings and specific product presentations, thus optimizing work processes. In addition, VR simulations train employees in many tasks without the need for expensive resources such as physical equipment.

AR applications

AR technology is changing how we interact with the world that surrounds us by adding digital layers to our physical environment. Some of its prominent applications include:

Augmented reality in tourism

In the cultural sector, augmented reality is capable of taking virtual tours of any place in the world, such as historical sites or points of interest.

Augmented reality in marketing

In the world of advertising and marketing, AR technology allows brands to create interactive experiences for their consumers, bringing products to life.

Augmented reality in education

Augmented reality also plays a crucial role in education, where it generates interactive learning materials that facilitate the understanding of complex concepts and allow a more practical and visual approach to content.

MR applications

XR technology enables the creation of immersive experiences that combine the best of virtual and augmented reality. Some key applications include:

Mixed reality in entertainment

Mixed reality plays a crucial role in entertainment, offering new forms of entertainment such as interactive games and live shows, which blend reality with virtual worlds.

Mixed reality in architecture

In architecture, XR technology is widely used by designers to interact with 3D models, visualizing how spaces, objects, and changes in the real environment would look in a more accessible and understandable way.

Mixed reality in healthcare

Mixed reality is also a benefit in medicine, allowing surgeons to perform procedures in a virtual environment before performing them in the real world, reducing risks and improving accuracy.

Advantages of virtual, augmented, and mixed reality

These technologies offer several benefits that help drive growth in various sectors:

• Improved productivity: Simplifies processes and speeds up tasks with immersive and intuitive tools.
• Cost reduction: Minimizes operating expenses by digitizing processes and optimizing resources.
• Boosting innovation: Promotes ideas and business models through emerging technologies.
• Accessibility and customization: These technologies can be adapted to the specific needs of users, improving their experience.
• Optimization of training: Practical simulations for risk-free learning in controlled environments.

Incorporate our 4.0 solutions in your company!

At Invelon, we have worked on several projects to prove the real impact of virtual, augmented, and mixed reality. Here are some of our most outstanding case studies.

If you want to learn more about how these technologies can benefit your company or industry, don't hesitate to contact us or explore our customized solutions.