Case Study: Sorigué
Successful product presentations with 3D digital models superimposed on a real environment with Augmented Reality for Sorigué
Client
SORIQUÉ
Technology
Augmented Reality
Solution
AR Catalogue
The implemented solution: AR CATALOGUE
Sorigué is a group that is committed to innovation and reinvestment of its technical resources. In this sense, its professionals realised the great potential of Augmented Reality and the great benefits it could bring to their company. It was then that the joint project between Sorigué and Invelon began, to develop the customised AR Catalogue solution to present Sorigué's different digital products in a real physical environment.
About the company SORIGUÉ
Sorigué is a leading business group in the sectors of water technology and engineering, services, construction and materials, which practices the circular economy with a clear commitment to innovation and a vocation to give back to society. In the 60 years of Sorigué's history, the group has been able to evolve by responding to the demands of the market, maintaining solvent relationships with its customers and suppliers, which has allowed it to continually reinvest in its technical and human resources. The company maintains an avant-garde position both in the development of new products and in production methods: a constant evolution with the aim of creating value in each process and innovating continuously through excellence.
What does SORIGUÉ need?
Sorigué carried out a pilot test of AR Catalogue to support its sales team at trade fairs. This solution allows the company to place and position the digital 3D models of its products in the real environment, offering a catalogue of products that come to life with Augmented Interactive Reality and a powerful tool for its sales team and distributors when presenting the products to their customers.
Benefits
AR Catalogue has added another dimension to Sorigué's product catalogue. Thanks to this solution, Sorigué can show the products to its customers before they buy them so that they can interact with them in their own physical environment. In addition, the integrated configurations of its products are photorealistic and this allows its customers to get an exact idea of the final products.
Client feedback
Augmented Reality and the AR Catalogue solution, developed by Invelon, has provided our sales team and distributors with a very powerful product presentation tool, which has boosted sales visits with interactive catalogues that are out of the ordinary, but do not detract from the excellence and quality of our products. Our customers can rotate, reposition and manipulate the 3D model to adjust it to a real physical environment and this helps our sales team to gain more sales opportunities and have a communication strategy based on immersive technologies.
Nigel Bax, I+D coordinator
