How Virtual and Augmented Reality have revolutionised the real estate sector

Virtual Reality and Augmented Reality have become a perfect complement for the real estate sector. In the following sections, we explain exactly what this involves and how it has already brought about a positive change of trend in the way any type of property is sold.

Virtual Reality and Augmented Reality in the real estate sector

Virtual and augmented reality allow any potential buyer to enter the space they might purchase even without being present. The potential customer can walk through its entire extent and interact with what they see through their Virtual Reality glasses or other devices. And this experience is as interesting as it is advisable for generating more than positive feelings.

Different applications and uses

In general, this type of visit can be carried out from the agency itself. It is as easy as putting the glasses on the customer, starting the programme and letting that person discover all the details of the different types of homes for sale.

Benefits of Virtual and Augmented Reality for the real estate sector

Virtual Reality applications for these virtual visits are generating various kinds of benefits for professionals in the sector, among which we highlight the following:

• Obvious time savings. A salesperson will no longer need to accompany the potential buyer to every home or commercial unit. Everything can be done from the office.
• Higher return on investment. The customer may feel that the estate agency's commission is much fairer because they can first select only the homes that interest them. Each virtual visit can last about 15 minutes, so more visits can be carried out in less time, and you can confirm whether the customer chooses any of them for a later physical visit.
• A novel, highly recommended experience. Offering this service is already synonymous with modernity and with a concern to keep improving and to offer customers renewed services that are far better suited to the times we live in.

How we work at Invelon

Our work is divided into three main areas, which allow any estate agency to benefit from them. Here they are.

1. Virtual Reality – Setting up spaces for estate agencies
   Show Building is the platform that allows us to create a different space for each estate agency. We design each virtual visit to suit you and make sure your sales team has the chance to sell any property with a greater likelihood of success. You can select every detail of each space to be visited in order to achieve the best possible results.
2. Augmented Reality to promote homes
   We carry out the recording and photography at a 360º angle for integration with the corresponding application. We also offer the possibility of enjoying this information through an app for phones and tablets running the Android operating system. We also provide a training course for all employees so that they learn to use the programme correctly.
   It is important to mention that the virtual visit is not limited to the interior of the home but also covers the exterior. You can geolocate where the home is and even change the type of light thanks to the morning, afternoon and night modes. The use of the VR mobile kit or the professional VR kit completes this experience.
3. WEB + 360 Degrees visit through a web browser
   We cannot forget that what is most important to any customer today is immediacy. In other words, if a virtual visit is also offered from the website, you are more likely to see an increase in requests for physical visits.
   So, we rework the programming of your estate agency's website so that browsing is smoother and any user can access all the homes you have for sale with just a click, comfortably from their computer.
   

The workflow with INVELON

At INVELON Technologies we want to make things as easy as possible for you with our Virtual Reality solutions, through a highly effective workflow that will make it simpler to apply these technologies to your business. To do so, we follow a series of steps that are essential for the successful integration of the project:

1. Sending models to INVELON:
   You can send us your projects created with programs such as Revit, Archicad or Sketchup, or 3D formats with textures. And to ensure everything goes smoothly, you only need to indicate in your projects the light points that can be interacted with, the position indicators in the case of models that are supplied separately, the movement information for mechanised models and the points of interest. In addition, if you use Revit, for this last point we already have a method for the designer themselves to assign the points of interest in the project.
2. Development of Show Building:
   With the models already in our hands, at INVELON we prepare the Show Building platform in order to develop the virtual home on it, tailor-made and in line with the instructions and requirements the customer requests. Always, of course, with the utmost realism in every detail.
3. Video review of the space:
   To ensure the project works correctly, once the first version of our Show Building is finished, we prepare a complete video of the virtual space so that it can be reviewed in detail. This is the point at which to identify possible improvements and/or modifications.
4. Applying modifications:
   Once the platform's operation has been reviewed, we apply whatever modifications are necessary until the project is finished, to achieve a perfect result adapted to all your needs.
5. Sending the executable with instructions for use:
   Finally, we deliver the executable project to the estate agency together with all the instructions for use. In this way, anyone at the estate agency can use the platform to show houses and buildings to their customers through our Virtual Reality solutions.

As you can see, our process is very simple. We invite you to contact us so that you can find out even better how we work and how we can help you with your real estate project.

Virtual Reality and Augmented Reality: the future of the real estate sector

Our system is one of the best examples of what is known as immersive marketing. It is no longer enough to look at a photograph or a video; now it is essential to be able to enter, figuratively speaking, what might be bought in the future.

The results of all of the above are as positive as they are encouraging with regard to the change of trend in the real estate sector. And our recent visit to the BMP Barcelona fair confirmed that professionals in the sector find our proposal as interesting as it is functional and effective.

This confirms that it is possible to completely modernise your commercial proposition and, above all, to avoid letting your estate agency end up stuck in the past and repeating the same old mistakes. All in order to offer your customers a new way of touring the properties you have for sale. Fully entering the 21st century and opting for such a radical change are attitudes that will result in the complete renewal of the real estate sector.