INVELON, a company specialized in Extended Reality (XR) technologies and robotics, has announced the creation of INVELON TWOREALITY MEXICO, a joint venture together with TwoReality and 6R Ventures, a local firm led by entrepreneur Juan Osuna, aimed at accelerating the adoption of immersive solutions in the Mexican market.

This alliance represents a natural step within INVELON’s strategic plan towards 2027, which includes the company’s international expansion focused on North America, especially the United States and Mexico, complementing its already consolidated presence in Europe.

A joint model to unlock the potential of the Mexican market

INVELON MEXICO was created with the objective of jointly addressing one of the most promising XR markets. The new company combines the technological and organizational capabilities of INVELON, the largest XR company in Southern Europe, with TwoReality’s expertise in immersive content production, especially 360 video and environment capture, as well as Juan Osuna’s local knowledge and territorial presence.

Local presence and operational deployment

The new company will have operations in two of the country’s main economic hubs: Mexico City and Querétaro. From these locations, INVELON MEXICO will manage its commercial and operational activities with the objective of rapidly scaling its presence across the territory.

The joint venture’s business model is based on the integrated commercialization of XR hardware, XR software developed by INVELON, and the development of immersive projects and content led by TwoReality.

As a key differentiator, the company will operate as the exclusive channel in Mexico for these solutions, establishing a centralized model that will align strategy, execution and growth under a single structure.

This approach aims to ensure market consistency, optimize the value proposition and accelerate the adoption of immersive technologies in sectors such as industry, training, marketing and retail.

Objective: XR leadership within two years

With this initiative, INVELON MEXICO aims to become one of the leading players in Mexico’s XR ecosystem within the next two years.

The company will focus its efforts on developing high-impact projects, generating strategic partnerships and consolidating a strong market position, leveraging the combination of technology, content and local presence.