Sorigué
Successful product presentations for Sorigué, with digital 3D models superimposed on a real environment using Augmented Reality
The solution implemented: AR CATALOGUE
Sorigué is a group committed to innovation and to reinvesting its technical resources. In this spirit, its professionals realised the great potential of Augmented Reality and the major benefits it could bring to their company. That was when the joint project between Sorigué and Invelon began, to develop the bespoke AR Catalogue solution to present Sorigué's various digital products in a real physical environment.
About the company SORIGUÉ
Sorigué is a leading business group in the water technology and engineering, services, construction and materials sectors, which practises the circular economy with a clear commitment to innovation and a vocation to give back to society. Over Sorigué's 60-year history, the group has evolved by responding to market demands, maintaining solid relationships with its clients and suppliers, which in turn has allowed it to keep reinvesting in its technical and human resources. The company holds a cutting-edge position both in the development of new products and in production methods: constant evolution with the aim of creating value in every process and innovating continuously through excellence.
What does SORIGUÉ need?
Sorigué carried out a pilot of AR Catalogue to support its sales team at trade fairs. This solution allows the company to place and position digital 3D models of its products in the real environment, giving it a product catalogue that comes to life with Interactive Augmented Reality and a powerful tool for its sales team and distributors when presenting products to their customers.
Benefits
AR Catalogue has added another dimension to Sorigué's product catalogue. Thanks to this solution, Sorigué can show products to its customers before they buy them so that they can interact with them in their own physical environment. In addition, the integrated configurations of its products are photorealistic, which allows customers to get an exact idea of the final products.