INVELON 2R MEXICO: a joint venture to lead the XR market in Mexico
INVELON, TwoReality and 6R Ventures are backing a new company with the aim of becoming a benchmark in immersive technologies in the country over the next two years.
INVELON, a company specialising in Extended Reality (XR) technologies and robotics, has announced the creation of INVELON 2R MEXICO, a joint venture with TwoReality and 6R Ventures, a local firm led by the businessman Juan Osuna, aimed at accelerating the adoption of immersive solutions in the Mexican market.
This alliance is a natural step within INVELON's strategic plan with a 2027 horizon, which includes the company's international expansion with a focus on North America, especially the United States and Mexico, complementing its already well-established presence in Europe.
A joint model to capture the potential of the Mexican market
INVELON 2R MEXICO was created with the aim of jointly tackling one of the markets with the greatest potential in the XR field.
The new company combines the technological and organisational capability of INVELON, the largest XR company in southern Europe, with TwoReality's specialisation in immersive content production, especially 360 video and environment capture, as well as Juan Osuna's local knowledge and presence in the territory.
Local presence and operational rollout
The new company will have a presence in two of the country's main economic hubs: Mexico City and Querétaro. From these locations, INVELON 2R MEXICO will organise its commercial and operational activity, with the aim of rapidly scaling its presence in the territory.
The joint venture's business model is based on the integrated marketing of XR hardware, XR software developed by INVELON and the development of immersive projects and content by TwoReality.
As a differentiating factor, the company will operate as the exclusive channel in Mexico for these solutions, establishing a centralised model that will align strategy, execution and growth under a single structure.
This approach aims to ensure consistency in the market, optimise the value proposition and accelerate the adoption of immersive technologies in sectors such as industry, training, marketing and retail. Objective: XR leadership within two years.
Objective: XR leadership within two years
With this commitment, INVELON 2R MEXICO has set itself the goal of becoming one of the leading players in the XR ecosystem in Mexico within two years.
The company will focus its efforts on developing high-impact projects, forging strategic partnerships and consolidating a solid position in the market, drawing on the combination of technology, content and local presence.