INVELON integrates byAR, a leading Portuguese company in immersive and interactive culture and museum design
We are continuing our international growth plan by acquiring a majority stake in the Portuguese company byAR. We are integrating its team, its projects and its technology, and supporting the integration with a plan to grow INVELON Portugal across multiple sectors and verticals
INVELON lands in Portugal, adding a new M&A operation to its European expansion plan: the acquisition of byAR, a leading Portuguese company in museum design and in the creation of interactive and immersive spaces for the cultural and heritage sector.
With this operation, we begin our direct activity in Portugal, bringing in a team with extensive experience in cultural digitalisation projects that strengthens our value proposition in an area (tourism, heritage and culture) that is increasingly strategic for the application of immersive technologies. byAR's CEO, Pedro Pereira, is also joining INVELON and will remain a partner and General Manager of the company in Portugal.
This operation further consolidates INVELON's presence across the Iberian Peninsula as a whole, adding the offices in Lisbon and Porto to the existing ones in Lleida, Barcelona, Granada and A Coruña.
byAR, experts in storytelling
byAR's experience makes it a leader in Portugal, but also worldwide, in bringing together history, people, culture and immersive technologies to create very powerful museum and interpretation spaces, which transform cultural venues into interactive and immersive experiences, where visitors connect with history and experience it first-hand.
The technologies in which byAR are experts include the design of museographic projects, the design and production of interiors and physical spaces, cultural outreach, interactive videomapping and immersive audiovisuals, content production, augmented reality and virtual reality. It is precisely the comprehensive design and execution of this type of project that has made byAR an international leader in the sector.
The company's most notable projects include the Elvas Museum of Archaeology and Ethnography, the Côa Park Foundation Museum, the Talha Wine Interpretation Centre in Vidigueira, the Islamic Baths centre in Loulé, the Nuri Sardine Tour in Matosinhos and the Faro Story Spot.
byAR also has great experience in the conceptualisation, design and creation of temporary exhibitions, such as Arte Sem Limites, which was shown at the National Archaeological Museum in Madrid.
INVELON's goal is to replicate the models of countries such as Spain, Italy and France, and to devote resources to reaffirming its presence in the Portuguese market through byAR, where it is already very strong specifically in the cultural sector, opening up to other sectors such as industry, education, and robotics or Physical AI projects, for example.