INVELON acquires Onirix technology and strengthens its Augmented Reality offering

INVELON announces the acquisition of the technology and assets of Onirix, a platform specialising in Augmented Reality, with the aim of continuing its development and strengthening its offering in the field of spatial computing.

This operation is part of an inorganic growth strategy that has been part of the company's DNA since its beginnings. Through the integration of talent and technology, its position in the XR sector has been steadily consolidated, a line that will continue to be pursued in the coming years in many countries.

In this context, acquisitions not only bring in new technological capabilities but also strengthen the base of knowledge and specialisation, helping to build a solid ecosystem around XR.

In this way, the company moves forward in its goal of establishing itself as the benchmark of the XR industry in Spain, with a clear drive for growth and international expansion.

An established platform for AR experiences

Onirix is an Augmented Reality web platform that allows you to create and deploy experiences on multiple devices, from smartphones and tablets to touchscreens or XR headsets.

Its technology integrates capabilities such as image tracking, surface tracking or spatial tracking, including space scanning and anchoring content to the real environment, all through an intuitive drag & drop visual environment.

Beyond its technical capabilities, the platform has been used in a wide variety of use cases, notably:

• Industry and training: remote assistance, training and process simulation.
• Retail and product: 3D visualisation, configurators and immersive shopping experiences.
• Marketing and communication: interactive campaigns, brand activations and phygital experiences.
• Events and spaces: interactive experiences at trade fairs, showrooms or corporate environments.

With international clients such as AT&T, Oreo, LG or Telefónica, among others, this approach has made it possible to bring Augmented Reality to real business environments, making it easier to adopt beyond experimentation.

Strengthening the catalogue of in-house solutions with an end-to-end approach

With this acquisition, INVELON adds a new product layer to its portfolio, strengthening its strategy of developing in-house solutions alongside initiatives such as Aurora or INVELON Simulators.

Incorporating Onirix technology allows this catalogue to be expanded with a platform designed for creating and deploying AR experiences in an agile and scalable way, reducing dependence on bespoke developments and making adoption easier in business environments.

This approach fits within INVELON's end-to-end offering, which combines hardware, software and services: from supplying devices to developing and integrating solutions, along with logistics, customisation and training capabilities around immersive technologies.

All of this covers both Extended Reality and robotics, with one thing in common: spatial intelligence as the basis for how they work.

In this way, INVELON consolidates an offering that combines in-house products, bespoke development and integration capabilities, adapting to the different levels of maturity and needs of its clients.

Technological continuity in an evolving market

Incorporating Onirix technology ensures its continuity at a key moment for the XR sector, characterised by a gradual transition from experimentation to adoption in specific use cases.

This new stage will also allow the platform to evolve within a broader context, connecting it with new technological capabilities and widening its range of applications.

In the coming days, INVELON will share more details about this integration, as well as the lines of development for Onirix technology within its ecosystem.

This operation represents a further step in the consolidation of the XR sector and in the development of solutions that bring Augmented Reality to real business environments.