INVELON acquires AR Vision and launches INVELON SUR in Granada
The company strengthens its global XR ecosystem by adding new capabilities in Augmented Reality applied to tourism and culture, and extends its territorial presence in southern Europe.
INVELON continues to advance its growth and international consolidation strategy with the addition of AR Vision, a company specialising in the development of Augmented Reality solutions and immersive experiences applied to tourism, culture and communication.
This operation involves the integration of the team, technology and solutions developed by AR Vision into the INVELON ecosystem, as well as the opening of a new office in Granada: INVELON SUR, which joins the company's current offices in Lleida, Barcelona, A Coruña, Bergamo (Italy) and New York (United States).
Founded in 2019, AR Vision has experienced sustained growth, positioning itself as a relevant player in the development of immersive experiences, especially in the tourism sector.
Its main product, CultuAR, has been adopted by more than 250 tourist destinations, becoming a benchmark solution for the digitisation of cultural heritage and the creation of new forms of interaction between visitors and their surroundings.
With this integration, INVELON strengthens its commitment to the tourism and cultural sector, one of the verticals with the greatest potential for the adoption of XR technologies. The company gains a technology that is validated and internationally recognised by bodies such as the World Tourism Organization (UNWTO), FITUR or Forbes, while also consolidating its ability to offer end-to-end solutions that combine hardware, software and content.
Beyond technology, this operation also reflects a strategic vision: using immersive technologies to democratise access to culture and heritage, removing barriers and creating more accessible, visual and emotional experiences for users all over the world. In this context, CultuAR fully represents INVELON's vision of how XR can generate real impact in cultural and tourist environments.
“The addition of AR Vision and of solutions such as CultuAR fits perfectly with our vision of bringing immersive technologies closer to real use cases with a direct impact on key industries. Tourism and cultural heritage represent a huge opportunity to redefine the way people explore, understand and connect with their surroundings”, say INVELON.
For its part, the AR Vision team joins the INVELON structure while maintaining its focus on innovation, bringing its experience in experience design, digital storytelling and the development of solutions aimed at the end user.
INVELON is born in Granada
The creation of INVELON SUR in Granada reflects a strategy of proximity and territorial growth, strengthening the company's presence in southern Europe. The choice of Granada and the Mediterranean setting also connects with a global vision built from a region that is especially rich in culture, history and heritage, where technology can play a key role in preserving and sharing heritage.
This operation comes at a key moment for INVELON, which continues to build a global XR ecosystem, bringing together technological capabilities and talent to drive the adoption of Extended Reality in sectors such as industry, education, marketing and tourism.
INVELON's commitment is clear: to keep accelerating the adoption of immersive technologies in real use cases, creating tangible value for businesses, institutions and users.