How to connect with your customer with an Augmented Reality product catalogue and a Virtual Reality showroom

We human beings are moved by emotions, sensations and experiences. Nothing motivates us more than living stories and feeling that we are the real protagonists. Today we will talk to you about why immersive marketing is so important, with tools such as product catalogues with Augmented Reality or showrooms in Virtual Reality.

Bear in mind that the way you present your products and/or services to potential customers is a very powerful marketing tool which, if you manage to get the most out of it, can win the loyalty of a large number of consumers. This means that, besides connecting with your product and/or service, they connect with your brand, your values and your universe.

What is more, now that trade fairs are coming back, you will no longer need to take your whole product portfolio to presentations, in-person visits or open houses. This way, you can stop worrying about logistics and moving products and machinery. Thanks to Augmented Reality and Virtual Reality, you will be able to combine the real world with the virtual one, offering your potential customers a highly immersive experience.

Interactive and immersive product catalogues using Augmented Reality and showrooms in Virtual Reality are part of experiential marketing. Below, we tell you why they are essential factors to consider for your company.

Why is experiential and immersive marketing so important?

Experiential marketing is based on providing users with unique experiences related to your products and services. In other words, the aim of experiential marketing is to create a bond with the consumer, giving them valuable content and experiences through which they can feel affection for your brand or company.

There are many ways to use experiential marketing to connect with our customers. If your company sells products and services, choosing to show your products in a virtual environment can be a very powerful idea, through an Augmented Reality product catalogue or in Virtual Reality, whichever best suits your needs.

What is an Augmented Reality product catalogue?

An Augmented Reality product catalogue is an immersive way of presenting products that consists of creating 3D designs of the products so that, through a tablet, a mobile device or Augmented Reality glasses, the customer can view and interact with them.

This format offers a much more immersive experience, in which the customer can see the products in 3D and place them in the real space, as it goes far beyond a mere display and presentation of products.

An Augmented Reality product catalogue is the best option for winning customer loyalty, offering them experiences that stay in their memory and make their empathy and fondness for the brand grow exponentially.

AR Catalogue: INVELON's Augmented Reality product catalogue

We present AR Catalogue, one of our Augmented Reality solutions for marketing and sales departments, which makes it possible to place and position digital 3D models of products and new items to be sold in the real environment.

It is no longer just about offering consumers a novel experience, but about making the experience interactive, giving the customer complete freedom to interact with the 3D model of the product they are interested in, with the ability to rotate, reposition and manipulate it.

What is more, AR Catalogue has many more tools to take personalisation and immersion to another level:

• Configuration of different product models
• Configuration of materials and textures
• Configuration of features and applications
• Fitting of personalised digital models in a real physical environment
• Free placement and movement in space
• On-site product visualisation without needing to manufacture or move it

Another essential factor is that an Augmented Reality product catalogue is a very sustainable option, since we do not need to hold large amounts of stock, as production can be done on demand.

What are Virtual Reality showrooms?

A Virtual Reality showroom or exhibition room is a space in which to show products in an immersive way, along with detailed product information and the possibility of interacting with it to the full.

It is a way of bringing products to life in a virtual environment, through a buying experience that speeds up the process of presenting and placing an order.

At the same time, the customer can interact with and personalise the products, as well as change their appearance and/or features. So, it is a tool entirely designed so that the potential buyer feels the product as if it were in front of them, thanks to the high level of immersion that Virtual Reality offers.

Customers will not only see the product in 3D, but will also be able to watch a demonstration of how it works, through animations. In addition, the experience will be 100% immersive, as a Virtual Reality showroom makes it possible to add elements such as music or sound, which make the potential customer's virtual experience something unforgettable.

Showroom VR: Invelon's Virtual Reality showrooms

One of the solutions we have at Invelon for marketing departments is Showroom VR, an interactive Virtual Reality showroom that offers the highest level of immersion, so that your customers can interact with the products to the full:

• Hyper-realistic product replicas
• Configuration of the different features of the product (materials, shapes, colours, etc.)
• Presentation of how it works through animations
• Integration of points of interest of the product and/or space
• UI controls from the outside and with your keyboard, to guide the user through the Virtual Reality experience
• Free movement with 6 degrees of freedom
• Integration of interactive panels with hands tracking
• Integration of music and spatial sound
• Sensory experience with controller vibration

Besides being an extraordinary experience for our potential customers, it is very useful, since there is no need to hold a large amount of stock in storage, as until a sale is made, it is not essential to start producing the product.

What can an AR catalogue alongside a VR showroom bring to the buying experience?

Both tools can be essential for your company to become a benchmark in digital transformation and innovation. And, what is more, if you want your company to have a presence in the metaverse, what better than to start by creating your product portfolio in a virtual environment.

If you want to get the most out of these tools, we recommend that you do not choose between one or the other, but opt for them together, as they are options that complement each other perfectly. An Augmented Reality product catalogue can be a tool that you introduce at your premises for day-to-day visits, while a Virtual Reality showroom becomes a very powerful solution for trade fairs and exhibitions.

Having these more immersive experiences will make it easier to win the loyalty of people interested in our product or service, so that they become end customers. In other words, it is about impressing customers so that they choose us over other competing companies.

Opting for both solutions together can bring a countless number of benefits to your company. We share some of the benefits you can obtain:

• The buying experience is magnified and becomes lasting
• Buying and decision-making processes are speeded up
• Potential customers can try the product before buying it
• Interaction takes place in real time and from anywhere
• They can be personalised on site: material, colour, light, perspective, scale, background…
• Customers can see products 100% tailored to their taste and needs
• You can find out your customers' reactions and so make decisions about your product portfolio, which ones work and which less so, or what changes to make
• The potential buyer can also be immersed in the product creation process and suggest changes
• If we want to expand the product catalogue, it is a good time to opt for Augmented Reality and Virtual Reality
• Savings in costs and time
• Increases brand recognition and positioning

Case study with AR Catalogue: Sorigué

Together with the business group Sorigué we developed a personalised AR Catalogue solution, with which to present its digital product catalogue in a real physical environment. Thanks to the solution, Sorigué can show its catalogue to its customers before they buy, without losing excellence or quality.

Case study with Showroom VR: Aquavia Spa

We created a bespoke VR Showroom solution for Aquavia Spa, with the aim of presenting its products at international trade fairs and simplifying the explanation of its products to the end user, since they often cannot be tried out live.

All in all, integrating solutions such as an Augmented Reality product catalogue or a Virtual Reality showroom can make a world of difference to your brand positioning. And if we combine both solutions, the benefits and possibilities for marketing and sales departments are magnified.

It is also a very sustainable tool, which allows you to save on costs by not having to produce before you have sold, and with which you can connect emotionally and over the long term with your potential customers.

At Invelon we specialise in creating turnkey solutions, 100% tailored to your company's needs and developed by our specialists in Virtual, Augmented and Mixed Reality. If you are interested in finding out more about our solutions, do not hesitate to contact us.