It's time to make your product catalogue more eye-catching with Augmented Reality

Having an attractive product catalogue that stands out can make the difference between a customer choosing your company or another to buy what they want or need. That is why many businesses devote considerable resources to creating catalogues that catch customers' attention. Professional layout, colours in keeping with the brand's philosophy, legible typefaces and special content are some of the aspects to bear in mind.

Today, thanks to technology, you can go even further with your catalogues. It is possible to include videos or sound effects in those catalogues, and also to work with other technologies such as Augmented Reality. Let's see how companies that back this type of product catalogue do it.

How Augmented Reality is used for a product catalogue: Invelon's AR Catalogue tool

Can you imagine customers being able to see your products in 3 dimensions without having them “in situ”? They can see their real size, how they will be used and how they look in motion. This is what using Augmented Reality to create product catalogues offers.

Whether through a tablet or a pair of Augmented Reality glasses, at INVELON Technologies we have our AR Catalogue. A tool for creating catalogues that come to life through the digital display of products in an eye-catching, personalised way, tailored to each customer. With this Augmented Reality catalogue, companies can present their products from different perspectives or positions, configuring them on the spot and even showing how the product would look in a specific real-world space.

A good example is Sorigué, a construction company that decided to create, together with INVELON Technologies, a product catalogue using Augmented Reality. Thanks to this implementation, they can now review 3D models of their pieces and constructions and see them embedded in a real space, so they can try out different textures, colours, positions and so on, and thus configure a perfect result for their customers.

A whole new world of possibilities for the marketing and sales teams of any company, who can benefit from this new Augmented Reality format to make the presentation of any product more attractive.

Benefits of using Virtual Reality and Augmented Reality for product catalogues

Besides the element of surprise and standing out from the competition, companies that use Augmented Reality in their catalogues point to some further advantages of using it.

• Sales empowerment

The impact of the sale is much greater for a company that bets on new technologies when presenting its products. Your customers will feel more confident buying with an Augmented Reality catalogue because, even though they cannot see the real product, they will have a much closer idea of it.

Another point in your favour, in the same vein, is that you will not need to have the product physically on hand to show it, so stock and storage space for it are reduced.

• Programming of key product features and value proposition

Augmented Reality lets you show customers what makes your product stand out and configure it to measure. Think of what it can do in a showroom or a clothes shop. Thanks to the technology, your customers will be able to see and even choose the fabrics and colours of garments, as well as better observe how they move or the finest details that often cannot be appreciated in a photo. In short, they will see the product exactly, photorealistically and with all the available configurations.

• Interface customisation

Because it is something virtual, catalogues can be adapted to the customer in whatever way best suits showing them. Companies that use them also opt for a high degree of personalisation depending on the sales representative who will present them. This will have a very positive effect on raising your brand's image, and also on the engagement between it and the customer.

• Increased sales impact

As we have already explained, sales increase thanks to this type of catalogue. Bringing the customer closer to the brand, giving them the chance to validate the product's finishes on the spot and making them feel the brand cares about them is something people like. And that translates into greater loyalty and increased sales.

• The “WOW” effect

In marketing, customers are always expected to exclaim “wow!” when they see the latest campaign or advert. That is precisely what product catalogues created with Augmented Reality achieve.

That effect of surprise, of grabbing attention and of making your customer remember what you are selling them is implicit. And this impact is even greater now because few companies use this way of presenting products, so it will be a hallmark of your brand.

• Visits from specialists and technical sales representatives

Because the augmented catalogue grabs attention, more specialists in the sector will be interested in your products and may ask for more information. In short, it is a way of boosting your sales visits even further.

Other applications of Virtual Reality and Augmented Reality in the world of work

Besides appearing in catalogues, Augmented Reality and Virtual Reality are gaining a strong presence in the world of work. This is the case if you have to present projects to your clients, for example in interior design or architecture. Thanks to these technologies, you can show them what you have devised before even moving a single brick or buying a single piece.

Industry is also a major user of these technologies, used mainly in the prototyping phases. And then there is tourism, where Virtual and Augmented Reality applications are helping visitors learn more about places. Bear in mind that immersive experiences are increasingly in demand in this sector.

Finally, medicine and education are two other sectors that use these resources to offer a better service: discovering possible illnesses or treatments for a patient more quickly, and giving the youngest the chance to learn more and better, respectively.

Augmented Reality and Virtual Reality, great tools for growing your business

Nowadays, standing out from the competition is essential. In a market as globalised as the one we live in, a company that does not stand out from the rest will struggle to survive.

That is why companies are increasingly looking for new ways to surprise their customers, thereby getting them to choose them over others with similar products.

Augmented Reality and Virtual Reality are increasingly present in companies. Although they began by being associated with leisure, marketing departments have started to use them as powerful promotional media. Likewise, other sectors have been making the most of their potential. And whatever your company's line of business, these technologies most likely have an application for it.