{"componentChunkName":"component---src-pages-templates-news-news-entry-page-jsx","path":"/en/invelon-integrates-byar-a-leading-portuguese-company-in-immersive-and-interactive-culture-and-museography/","result":{"data":{"prismicNewsEntry":{"id":"426df5a6-011d-5f4b-9a2a-397e0c8311fb","lang":"en-gb","type":"news_entry","uid":"invelon-integrates-byar-a-leading-portuguese-company-in-immersive-and-interactive-culture-and-museography","first_publication_date":"2026-09-22T09:50:34+0000","last_publication_date":"2026-09-22T10:00:17+0000","data":{"meta_title":{"text":"INVELON integrates byAR, a leading Portuguese company in immersive and interactive culture and museography"},"meta_description":{"text":"We continue our international growth plan by acquiring a majority stake in the Portuguese company byAR. We are integrating their team, projects, and technology, accompanying this integration with a plan to grow INVELON Portugal across multiple sectors and verticals."},"meta_keywords":[{"meta_keyword":{"text":""}}],"meta_image":{"alt":null,"url":"https://images.prismic.io/invelon-website/aGpXO1sKId4p1YNo_amagnific_an-ultrasleek-minimal-169_rgih5UWxtc.jpg?auto=format%2Ccompress&fit=max&q=50","dimensions":{"width":2048,"height":1152}},"name":{"text":"INVELON integrates byAR, a leading Portuguese company in immersive and interactive culture and museography"},"title":{"text":"INVELON integrates byAR, a leading Portuguese company in immersive and interactive culture and museography","html":"<h1 class=\"MuiTypography-root MuiTypography-h1\">INVELON integrates byAR, a leading Portuguese company in immersive and interactive culture and museography</h1>"},"subtitle":{"text":"We continue our international growth plan by acquiring a majority stake in the Portuguese company byAR. We are integrating their team, projects, and technology, accompanying this integration with a plan to grow INVELON Portugal across multiple sectors and verticals.","html":"<h2 class=\"MuiTypography-root MuiTypography-h2\">We continue our international growth plan by acquiring a majority stake in the Portuguese company byAR. We are integrating their team, projects, and technology, accompanying this integration with a plan to grow INVELON Portugal across multiple sectors and verticals.</h2>"},"publication_date":"2026-09-22T10:00:00+0000","tags":[{"tag":{"document":null}}],"author":{"link_type":"Document","url":"","document":null},"background_image":{"alt":null,"fluid":{"aspectRatio":1.7777777777777777,"src":"https://images.prismic.io/invelon-website/aGpXO1sKId4p1YNo_amagnific_an-ultrasleek-minimal-169_rgih5UWxtc.jpg?auto=format%2Ccompress&fit=max&q=50&w=1200","srcSet":"https://images.prismic.io/invelon-website/aGpXO1sKId4p1YNo_amagnific_an-ultrasleek-minimal-169_rgih5UWxtc.jpg?auto=format%2Ccompress&fit=max&q=50&w=300&h=169 300w, https://images.prismic.io/invelon-website/aGpXO1sKId4p1YNo_amagnific_an-ultrasleek-minimal-169_rgih5UWxtc.jpg?auto=format%2Ccompress&fit=max&q=50&w=600&h=338 600w, https://images.prismic.io/invelon-website/aGpXO1sKId4p1YNo_amagnific_an-ultrasleek-minimal-169_rgih5UWxtc.jpg?auto=format%2Ccompress&fit=max&q=50&w=1200&h=675 1200w, https://images.prismic.io/invelon-website/aGpXO1sKId4p1YNo_amagnific_an-ultrasleek-minimal-169_rgih5UWxtc.jpg?auto=format%2Ccompress&fit=max&q=50&w=1800&h=1013 1800w, https://images.prismic.io/invelon-website/aGpXO1sKId4p1YNo_amagnific_an-ultrasleek-minimal-169_rgih5UWxtc.jpg?auto=format%2Ccompress&fit=max&q=50&w=2400&h=1350 2400w","srcWebp":"https://images.prismic.io/invelon-website/aGpXO1sKId4p1YNo_amagnific_an-ultrasleek-minimal-169_rgih5UWxtc.jpg?auto=format%2Ccompress&fit=max&q=50&w=1200","srcSetWebp":"https://images.prismic.io/invelon-website/aGpXO1sKId4p1YNo_amagnific_an-ultrasleek-minimal-169_rgih5UWxtc.jpg?auto=format%2Ccompress&fit=max&q=50&w=300&h=169 300w, https://images.prismic.io/invelon-website/aGpXO1sKId4p1YNo_amagnific_an-ultrasleek-minimal-169_rgih5UWxtc.jpg?auto=format%2Ccompress&fit=max&q=50&w=600&h=338 600w, https://images.prismic.io/invelon-website/aGpXO1sKId4p1YNo_amagnific_an-ultrasleek-minimal-169_rgih5UWxtc.jpg?auto=format%2Ccompress&fit=max&q=50&w=1200&h=675 1200w, https://images.prismic.io/invelon-website/aGpXO1sKId4p1YNo_amagnific_an-ultrasleek-minimal-169_rgih5UWxtc.jpg?auto=format%2Ccompress&fit=max&q=50&w=1800&h=1013 1800w, https://images.prismic.io/invelon-website/aGpXO1sKId4p1YNo_amagnific_an-ultrasleek-minimal-169_rgih5UWxtc.jpg?auto=format%2Ccompress&fit=max&q=50&w=2400&h=1350 2400w","sizes":""}},"body":[{"__typename":"PrismicNewsEntryBodyText","id":"7ef9855f-06d6-541d-bdb4-1998985174f0","slice_type":"text","primary":{"html_id":null,"html_class":null,"html_css":{"text":"","html":""},"slice_text":{"html":"<p class=\"MuiTypography-root MuiTypography-body1\">INVELON lands in Portugal, adding a new M&amp;A transaction to its European expansion plan: the acquisition of byAR, a Portuguese reference company in museography and the creation of interactive and immersive spaces for the cultural and heritage sector.</p><p class=\"MuiTypography-root MuiTypography-body1\"> With this operation, we launch our direct activity in Portugal, incorporating a team with extensive experience in cultural digitization projects that strengthens its value proposition in a domain—tourism, heritage, and culture—that is increasingly strategic for the application of immersive technologies. </p><p class=\"MuiTypography-root MuiTypography-body1\">The CEO of byAR, Pedro Pereira, also joins INVELON and will remain a partner and General Manager of the company in Portugal. This operation further consolidates INVELON&#39;s overall presence in the Iberian Peninsula, adding Lisbon and Porto locations to existing offices in Lleida, Barcelona, Granada, and A Coruña.<br /></p><p class=\"MuiTypography-root MuiTypography-body1\"></p><h5 class=\"MuiTypography-root MuiTypography-h5\">byAR, experts in storytelling</h5><p class=\"MuiTypography-root MuiTypography-body1\">byAR&#39;s experience makes it a benchmark in Portugal and worldwide for merging history, people, culture, and immersive technologies to create powerful museography and interpretation spaces that transform cultural sites into interactive and immersive experiences, where visitors connect and experience history firsthand.</p><p class=\"MuiTypography-root MuiTypography-body1\">The technologies in which byAR specializes include museographic project design, interior and physical space design and production, cultural outreach, interactive video mapping and immersive audiovisuals, content production, augmented reality, and virtual reality. It is precisely the comprehensive design and execution of these types of projects that has led byAR to become an international benchmark in the sector. </p><p class=\"MuiTypography-root MuiTypography-body1\">Among the company&#39;s most notable projects are the Archaeology and Ethnography Museum of Elvas, the Côa Park Foundation Museum, the Talha Wine Interpretation Center in Vidigueira, the Islamic Baths Center in Loulé, the Nuri Sardine Tour in Matosinhos, and the Faro Story Spot. byAR also possesses broad experience in the conceptualization, design, and creation of temporary exhibitions, such as <em>Arte Sem Limites</em>, which was hosted at the National Archaeological Museum of Madrid.</p><p class=\"MuiTypography-root MuiTypography-body1\">INVELON&#39;s goal is to replicate models from countries like Spain, Italy, or France, allocating resources to reinforce its presence in the Portuguese market through byAR—where it is already very strong in the cultural sector—while expanding into other verticals such as industry, education, robotics projects, or Physical AI.</p>"}}},{"__typename":"PrismicNewsEntryBodyImageGrid","id":"58c76163-d5f1-5626-accb-b3a8e1f317f4","slice_type":"image_grid","primary":{"html_id":null,"html_class":null,"html_css":{"text":"","html":""},"image_width":"Contained","max_line_items":"2"},"items":[{"item_image":{"alt":null,"fluid":{"aspectRatio":0.75,"src":"https://images.prismic.io/invelon-website/KrZqzntFa4zz8dN9_INVELON-x-byAR--1-.jpg?auto=format%2Ccompress&fit=max&q=50&w=500","srcSet":"https://images.prismic.io/invelon-website/KrZqzntFa4zz8dN9_INVELON-x-byAR--1-.jpg?auto=format%2Ccompress&fit=max&q=50&w=125&h=167 125w, https://images.prismic.io/invelon-website/KrZqzntFa4zz8dN9_INVELON-x-byAR--1-.jpg?auto=format%2Ccompress&fit=max&q=50&w=250&h=333 250w, https://images.prismic.io/invelon-website/KrZqzntFa4zz8dN9_INVELON-x-byAR--1-.jpg?auto=format%2Ccompress&fit=max&q=50&w=500&h=667 500w, 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