INVELON continues advancing its international growth and consolidation strategy through the integration of AR Vision, a company specialized in the development of Augmented Reality solutions and immersive experiences for tourism, culture and communication.
This operation includes the integration of AR Vision’s team, technology and solutions into the INVELON ecosystem, as well as the opening of a new headquarters in Granada: INVELON SUR, joining the company’s existing offices in Lleida, Barcelona, A Coruña, Bergamo (Italy) and New York (United States).
Founded in 2019, AR Vision has experienced sustained growth, becoming a key player in the development of immersive experiences, particularly within the tourism sector.
Its flagship product, CultuAR, has been adopted by more than 250 tourist destinations, becoming a benchmark solution for the digitalization of cultural heritage and the creation of new ways for visitors to interact with their surroundings.
With this integration, INVELON strengthens its commitment to the tourism and cultural sectors, two of the industries with the highest potential for XR technology adoption. The company incorporates a validated technology internationally recognized by organizations such as the World Tourism Organization (UNWTO), FITUR and Forbes, while reinforcing its ability to deliver end-to-end solutions combining hardware, software and immersive content.
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“The incorporation of AR Vision and solutions such as CultuAR perfectly aligns with our vision of bringing immersive technologies into real-world use cases with direct impact across key industries. Tourism and cultural heritage represent a huge opportunity to redefine the way people explore, understand and connect with their surroundings,” stated INVELON.
Meanwhile, the AR Vision team joins INVELON’s structure while maintaining its strong focus on innovation, contributing its expertise in experience design, digital storytelling and user-oriented solution development.
The creation of INVELON SUR in Granada responds to a strategy focused on proximity and territorial growth, strengthening the company’s presence in Southern Europe. The choice of Granada and the Mediterranean environment also connects with a global vision built from a region especially rich in culture, history and heritage, where technology can play a key role in preserving and promoting cultural assets.
This operation takes place at a key moment for INVELON, which continues building a global XR ecosystem by integrating technological capabilities and talent to accelerate the adoption of extended reality across industries such as manufacturing, education, marketing and tourism.
INVELON’s commitment is clear: to continue accelerating the adoption of immersive technologies in real-world use cases, generating tangible value for companies, institutions and users.
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