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Cas d'èxit: La Xefla

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Com la Realitat Virtual preserva la tradició gastronòmica de L'Hospitalet

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Realitat Virtual

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Sobre el projecte i La Xefla

l'Hospitalet de Llobregat és una ciutat catalana de gairebé 300.000 habitants on la cultura i la tradició han tingut sempre un paper molt rellevant. La Xefla s'ha convertit en un dels nous grans símbols culturals i gastronòmics de la ciutat, nascuda per a recuperar la memòria popular i representar l'essència diversa, oberta i comunitària del municipi.

Amb l'objectiu de continuar impulsant i donant a conèixer aquest patrimoni gastronòmic, l'Ajuntament de L’Hospitalet va celebrar el passat 6 de juny una nova edició de la GastroTeca, una jornada oberta a tota la ciutadania que va reunir degustacions, showcookings, tallers, música i experiències innovadores al voltant de La Xefla en el recinte de La Farga.

Dins d'aquesta aposta per combinar tradició i innovació, INVELON va ser l'empresa encarregada de desenvolupar una experiència de Realitat Virtual única, permetent als assistents convertir-se en protagonistes de l'elaboració del plat emblemàtic de la ciutat.

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La necessitat de divulgar una recepta tradicional d'una forma innovador

L'Ajuntament de L’Hospitalet buscava una nova manera d'acostar la història i l'elaboració de La Xefla a la ciutadania, especialment a les noves generacions. El repte consistia a transformar una recepta tradicional en una experiència atractiva, educativa i participativa, capaç de connectar amb persones de totes les edats.

La solució havia de respectar l'essència del plat, explicar la seva elaboració pas a pas i, al mateix temps, aportar un component innovador que enriquís l'experiència dels visitants durant l'esdeveniment.

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La nostra solució i aportació tecnològica

Per a donar resposta a aquest desafiament, INVELON va dissenyar una experiència immersiva de Realitat Virtual d'aproximadament quatre minuts de durada en la qual els usuaris podien elaborar virtualment l'autèntica recepta de La Xefla.

Gràcies a la tecnologia VR, nens i adults s'introduïen en una cuina virtual on, de manera interactiva i guiada, descobrien cadascun dels passos de preparació del plat: des de la selecció i combinació d'ingredients fins al procés complet de cuinat. L'experiència va ser concebuda amb un enfocament divulgatiu i accessible, permetent que qualsevol persona, independentment de la seva edat o coneixements culinaris, pogués aprendre la recepta d'una forma dinàmica, entretinguda i memorable.

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El resultat: més de 300 assistents van provar l'experiència

Aquesta iniciativa demostra com les tecnologies immersives poden convertir-se en una poderosa eina per a preservar el patrimoni cultural, acostar les tradicions locals a nous públics i generar noves formes d'interacció entre la ciutadania i la seva història. Més de 300 assistents entre nens, joves i adults, van tenir l'oportunitat de posar-se les ulleres VR i preparar virtualment la seva pròpia Xefla.

Amb aquest projecte, INVELON demostra una vegada més el potencial de la Realitat Virtual com a eina de transformació cultural, capaç de convertir una recepta tradicional en una experiència immersiva que genera participació i permet que el llegat gastronòmic d'una ciutat continuï arribant a les futures generacions.

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