Virtual Reality and Augmented Reality, also present in tourism

July 30, 2019

Technological innovation has undergone many changes over the years, from the first websites in the year 2000 to the new technologies of today. And we can all find ourselves, without realising it, with cutting-edge technologies not only in our work routines, but also in our holidays and leisure spaces.

A clear example of how new technologies are already part of leisure spaces is tourism: a sector that has started to apply Virtual Reality and Augmented Reality strategies to win over its consumers, increasing the interaction between tourist and agency and offering a more innovative and visual communication that leads us to new experiences.

Tourism strategies with Virtual Reality

When we talk about Virtual Reality, tourists can enter directly into the desired facilities, cities, spaces or places. They can visit the rooms of a hotel before seeing it, make a circuit in a cruise, see the views of a certain area, walk in 360 degrees around any place, etc. They can be fully immersed in any part of the world, even in the most distant places, offering users the possibility of reaching unknown places, discovering more about them and moving to new experiences.

Virtual reality goggles are the star product for such examples, where tourists can enter a new world where what is presented to them is simulated almost real before their eyes. And once they check and confirm that they like your destination with Virtual Reality, they can get a better idea of what they can actually experience in person.

Tourism strategies with Augmented Reality

With Augmented Reality, tourists can learn more and better information about areas, spaces, works, routes or events where they are. Information is power, and augmented reality applications help travellers to plan, organise and enjoy their trip with the information they need to do so. The user can access the information they need when they need it and even in the language they need, thus avoiding language barriers and without having to wait for a tour guide to explain it to them.

In these cases, all we need is our phone or mobile device to download the specific application and start using Augmented Reality to see what life was like in the place where we are now, find restaurants, shops or recommended areas of the city and, in short, learn much more about the place where the user is, making the trip a much more enriching experience.

Why use Virtual Reality and Augmented Reality in tourism?

Virtual Reality offers users to reach unknown places, discover more about them and move to new experiences, while Augmented Reality is the one that offers more context information and takes us where we need it to take us, being its main strength. And the two strategies, even with different purposes, are becoming more and more common in the sector, making a technological leap and changing the way travellers do tourism.

On the one hand, travel agencies use them to attract clients, as they allow them to get to know the travel destination or the facilities much better. It is even considered that in the year 2025 the most normal thing will be to know the holiday destination using virtual reality technology, as it is the best way for potential clients to know what awaits them and if they like the idea. (For example, clients can see their hotel with Virtual Reality and choose their room after having seen them all carefully, increasing the satisfaction of the users because these technologies allow them to decide better what they want).

On the other hand, the tourist can trust the travel agency or company more, as they are shown much better what they would not be able to know so well otherwise. Therefore, not only will they buy more easily, but they could also be offered more expensive products based on their experience with these technologies.

And finally, during the same trip, the tourist can also live better experiences, discovering new ways of tourism thanks to Virtual Reality and Augmented Reality. With them, the way of selling unknown experiences changes, offering users new experiences, new information visualisation channels, new applications and, in short, new ways of doing tourism. So, how can we not bet on them?

Benefits of Virtual Reality and Augmented Reality in tourism

The capacity for innovation and the first visual impact are only the first benefits that can be appreciated when we add Virtual Reality and Augmented Reality to tourism. But in reality, the benefits for both the tourist and the tourism agency or company are many more.

  • Interactive experience: thanks to Virtual and Augmented Reality, tourists and customers in general can play with the products, living a more interactive experience.
  • Getting to know the destination before travelling there: customers can also interact with the tourist areas they are going to travel to, being able to see them, get to know them and learn more about them before travelling there.
  • More visibility, more interest: thanks to these technologies, it is possible to give more visibility to little-known cities or areas, making users more interested in places that they might not have noticed before.
  • Improves the image of the company: a way of promoting not only the offers, trips and services offered, but also the tourist agency itself, making Virtual and Augmented Reality an added value for the company.
  • It improves the competitiveness of the business: many tourism agencies or companies still do not use VR technologies, so being one of the pioneering agencies in implementing them could better position the company and make it more competitive.
  • Multiple possibilities in the tourism sector: Virtual Reality and Augmented Reality have no limits. They can be used in multiple applications and possibilities, from travel agencies to museums and theme parks, holiday rental companies, town halls, restaurants, etc. It adapts perfectly to the needs of the business.
  • More satisfied customers: finally, customers can also be happier with their trip or experience, as they have more tools to make decisions and feel more satisfied with what they have contracted.

Although Virtual Reality and Augmented Reality still have a lot to offer and many more functionalities to provide to their users, it is undoubtedly a very interesting tool for tourism given all its advantages. Undoubtedly, for a destination to be successful, it will be increasingly necessary to build a virtual or augmented reality experience that is real and focused on tourism in this destination. This is something that both cities and specific tourist sites must consider. Because Virtual Reality and Augmented Reality are tools that will become increasingly popular in the tourism sector, with clear advantages for tourists, agencies, cities and all the actors involved in the sector.

Contact us

Do you need more information about any of our solutions or would you like us to assess you on how to integrate Industry 4.0 technologies into your company?

Invelon Technologies company has calculated its carbon footprint with the result of 7.72 Tn of CO₂ through the Sustainability program of the Spanish Chamber of Commerce and the Lleida Chamber of Commerce.