The most important trends in the field of Virtual, Augmented and Mixed Reality

October 6, 2022

Virtual, Augmented and Mixed Reality are immersive technologies that are gaining in popularity day by day, due to the competitive advantage they provide to companies and because the wide range of possibilities for multiple sectors and departments is very broad.

Today we talk about some of the trends that have had more presence in recent months in the field of Virtual, Augmented and Mixed Reality. Moreover, the effects of the pandemic have meant that they continue to gain ground and, consequently, the number of users who use them is growing.

Firstly, it is important to define the concepts of Augmented Reality, Virtual Reality and Mixed Reality and the main differences between them. Augmented Reality adds elements to a real scenario, and this new layer of information can be visualized through a mobile device or tablet. Whereas Virtual Reality is a completely virtual environment, which is not combined with physical scenarios. And, on the other hand, Mixed Reality goes one step further and unites the virtual with the physical, mixing the interaction of Virtual Reality with the visual power of Augmented Reality.

Now that all the concepts are clear, we will define some of the trends that are transforming the Virtual, Augmented and Mixed Reality market and that are expected to grow exponentially during 2023.

The world's biggest companies are already in the Metaverse

The main change in the field of Virtual Reality has come from Meta and its founder, Mark Zuckerberg, who revived the Metaverse concept and placed it in the media, business and economic spotlight just a few months ago.

The Metaverse is nothing more than the social platforms on which we currently interact, such as the social networks we are all familiar with, but in which we will be immersed. By way of example, replacing the meetings we currently have by zooming into a Metaverse, which will take the form of a meeting room, which we will access through Virtual Reality glasses and where, through a hologram-like avatar, we will hold the meeting. Fascinating, isn't it? Well, all these concepts that might have seemed futuristic a few months ago, are now a reality.

At Invelon, we are firmly committed to the Metaverse. We have been working in the Metaverse for years, creating spaces in it for companies. Companies in the industrial sector that use it to validate and inspect 3D models of machines, for example, or companies from multiple sectors that want to show their product catalogue in the most immersive way possible.

And the Metaverse aims to have as big an impact as the Internet has had. No one has an answer, but what is clear is that it opens up many opportunities for companies. We must forget the concept of Metaverse linked to the concept of play and start to see the possibilities that this virtual space has for the world of companies, business, economics, politics, among others.

The manufacturing sector dives into Virtual Reality with the Industrial Metaverse

Take the interaction with your 3D engineering projects to another level thanks to Virtual Reality. Through the validation of 3D designs in Virtual Reality, you will be able to meet with your team or your customers to interact on the same 3D model and thus be able to detect any changes and/or errors, thus shortening the entire life cycle of a product.

Aurora's Industrial Metaverse has different use cases that can be very beneficial for your company in the manufacturing sector.

  • The solution allows you to carry out design reviews by visualizing your prototypes at real scale as if they were manufactured.
  • In addition, with Aurora, you will be able to carry out assembly and maintenance tests and test the prototypes as many times as you want before manufacturing them.
  • You can also carry out process validations and layout verifications in order to avoid problems and anticipate the real process, checking aspects such as assembly or safety.
  • Aurora allows you to evaluate the ergonomics of a work environment in a collaborative space together with the operators.
  • You can also present your 3D projects to the different parties involved, in situ and in an immersive way.

All this is possible thanks to Aurora, our 3D model analysis and manipulation software, which allows you to collaborate whenever and wherever you want, all you need is a pair of Virtual Reality glasses. Aurora allows you to interact like never before, applying a wide range of functionalities such as freely modifying the size and movement of the model, sectioning it, applying different materials and textures, importing images and other resources.

The new era of remote support puts an end to time-consuming employee training processes

Thanks to the multiple possibilities of remote assistance, long downtimes of factories or production lines are avoided and therefore, production stoppages do not result in large amounts of money lost.

One of the main advantages of remote support in Augmented and Mixed Reality is that you can reduce the response time while avoiding unnecessary travel and therefore save on costs and time.

It is very common that tasks such as machine maintenance can become difficult due to users' lack of knowledge or because paper manuals are difficult or obsolete.

Augmented and Mixed Reality solutions for remote assistance allow untrained personnel to perform maintenance and support tasks on machines, without having to be trained to do so. Either by connecting to a remote assistant or by generating animations that facilitate understanding, the operator will not need to know the terminology, the elements, or where they are located.

Virtual Reality meetings to communicate the impossible

One of the strong points of our Aurora software is that it allows meetings to be held in Virtual Reality, what we call Aurora CAD Meetings, a tool that interconnects different sites so that workers can work on the same 3D project remotely.

One of the most notable new features is the integration of Aurora CAD Meetings, a tool that allows you to carry out mechanical and technical engineering validations remotely. 

Aurora CAD Meetings allows workers from different factories to interact on the same production line from anywhere in the world without having to travel to the same place. Thanks to the level of immersion and interactivity that Virtual Reality brings, you will feel closer than ever to your team, despite being located in different parts of the world and collaborating remotely.

This is a very significant change for the environment, as being able to meet in a virtual space with your team and clients will reduce business travel and flights, and therefore help to reduce your carbon footprint.

A step further in Marketing, the arrival of interactive and immersive packaging with Augmented Reality

In another blog post, we already talked about experiential marketing and how to connect with your customer with a product catalogue in Augmented Reality and a showroom in Virtual Reality. Virtual, Augmented and Mixed Reality technologies have always been linked to the marketing sector, as it is constantly looking for new ways to create lasting bonds with its consumers.

In such a pluralistic world with so many consumer choices, one way to differentiate is to offer unique and memorable experiences to consumers. Packaging has evolved to such an extent that it has become a fully immersive experience. It is becoming more and more relevant in the marketing sector because it is one of the essential factors to take into account when making a purchase decision.

Through Augmented Reality you can get the consumer to connect with your brand on another level, creating a very strong bond. For this reason, the applications in this field are multiple: to extend information to the consumer, offering games or experiences with which to interact, extending the experience with animations and/or exclusive content, associations with other brands, sweepstakes and as far as your imagination can take you.

The virtual world will not replace the physical world, but we must find the best way for both worlds to coexist. What is clear is that we must take advantage of the opportunities that the virtual world offers us, especially for business. And now is the time to do so. Companies that are willing to change will be the ones to usher in a new era.

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Invelon Technologies company has calculated its carbon footprint with the result of 7.72 Tn of CO₂ through the Sustainability program of the Spanish Chamber of Commerce and the Lleida Chamber of Commerce.